Trends

November 2018

Players’ Utopia Burgeoning Gaming Scene in Nepal

Players’ Utopia Burgeoning Gaming Scene in Nepal

Video gaming in Nepal, much like in other parts of the world, has undergone an evolution. About a decade ago, activities related to video gaming in the country were largely confined to the rooms of . . . Read more »


October 2018

The Healthy Business of Organic and Safe Food

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The Healthy Business of Organic and Safe Food

The way to Le Sherpa Farmers’ Market at Lazimpat bristles with cars, SUVs and vans on a Saturday morning in late August. The sound of heavy drizzle drowns out the chatter of the crowd at the . . . Read more »


September 2018

The Nepali Brand Sutra of Premiumness

The Nepali Brand Sutra of Premiumness

For companies the world over, value addition of brands is an integral component they focus on to strengthen and expand their presence in markets home and abroad by appealing to upmarket customers. In . . . Read more »


May 2018

Modern Furniture : Encapsulating the Changing Nepali Lifestyle

Modern Furniture : Encapsulating the Changing Nepali Lifestyle

Two quintessential qualities of furniture - creating an aesthetically pleasing ambience if placed creatively and facilitating daily human activities to the level of comfort- are what have made it so . . . Read more »


April 2018

Co-working Spaces : A Hub for Working, Networking and Productivity

 Co-working Spaces : A Hub for Working, Networking and Productivity

Startup businesses are mushrooming with innovative ideas in Nepal. Setting up an office is a hassle that many startups go through in which they end up spending more money before reaching the stage of . . . Read more »


March 2018

Loyalty Programmes : Offering Customers More

Loyalty Programmes : Offering Customers More

In today’s highly competitive environment, businesses strive to build their brands and expand services by establishing strong customer relationships. Customer loyalty programmes have become an . . . Read more »


January 2018

The Changing Face of Nepal’s Brand Buyers

The Changing Face of Nepal’s Brand Buyers

The increasing number of shopping stores in the urban parts of Nepal indicates that the way people shop is changing. Footfalls in large and mini stores already indicate that urban-based Nepalis are . . . Read more »


December 2017

Digital Business Revolution through Social Media Marketing

Digital Business Revolution through Social Media Marketing

One of the core components for good business is marketing strategy. Businesses experiment with different marketing tools and techniques to achieve the ultimate goals they set. One of the most . . . Read more »


December 2017

Vastu’s Effectiveness in Business

Vastu’s Effectiveness in Business

Vastu takes a scientific approach by combining all five elements of nature according to Hinduism– earth, water, air, fire, ether- and balancing it with personal requirements, creating a harmonious . . . Read more »


November 2017

Reality TV Shows : All Business

Sean Dash, producer of non-fiction TV series like Discovery Channel's "Bering Sea Gold" and "Deadliest Catch" once said that he does not care about producing stars. According to him, such shows are all about the business game. . . . Read more »


September 2017

Bringing Spaces to Life

Bringing Spaces to Life

It is not just the outer appearance that matters. What’s on the inside counts too. The internal layout of a building is as much of a concern as the façade. This is where interior designing comes . . . Read more »


June 2017

Going All Natural

 Going All Natural

With the rise in social media trends and self aware consumers, the trend toward all-natural products is stretching far beyond the grocery store shelves. Today, the consumers are realising that . . . Read more »


April 2017

Combining Heritage, Culture and Luxury

Combining Heritage, Culture and Luxury

When it comes to the hospitality industry, trends can be both ephemeral and everlasting. Some are just a flash in the pan, others have a staying power that lasts for decades. Showcasing an intricate . . . Read more »


March 2017

When Fashion Meets Luxury

When Fashion Meets Luxury

The rise of designer wear in Nepal over the past decade has been nothing less than meteoric. With Nepalis earning more, the demand for high-end fashion has soared and a number of boutiques are taking . . . Read more »


Feb 2017

More Than Just Mileage

When it comes to riding a motorcycle, a popular saying goes, "Four-wheels move the body, two-wheels move the soul." A free ride in the open is what separates a motorcyclist from other motorists. While motorcycles have always been a practical and affordable mode of transport they are now also attracting . . . Read more »


Jan 2017

S-Mart Business : Push in the Right Direction

S-Mart Business : Push in the Right Direction

To a certain degree, Nepal is directly influenced by the western world, be it in music or fashion, parties or shopping style. One clear proof of this, in relation to shopping, can be seen in the big . . . Read more »


Jan 2017

Ride of Luxury with Premium Cars

Ride of Luxury with Premium Cars

Moving upmarket and selling premium cars has become a winning business strategy for many Nepali automobile dealers in the recent years. With the gradual increase in the number of customers looking . . . Read more »


September 2016

Standing the Test of Time

Standing the Test of Time

With counterfeit watches almost passing off for the real thing, buyers of the genuine article may have to incorporate the old saying ‘watch what you wear’ in their hunt for a branded . . . Read more »