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Hooked How to Build Habit-Forming Products  Nir Eyal with Ryan Hoover

May 2019   
What makes the iPhone the most profitable product in the history of the world? How come one out of every seven humans on this planet is on Facebook? What makes these products so much more successful than others? The answer, Nir Eyal says, is that they make us form habits. We don’t just view these products as tools we sometimes . . . Read more »


Crisis Ready - Building an INVINCIBLE Brand in an Uncertain World

April 2019   
The potential risks in modern-day business are greater, more dynamic, and less predictable than ever before. And yet, the greatest exposure does not lie within these risks. Rather, it lies in having a team that is not prepared to anticipate, foresee, or respond to a rising threat, and its impact on your reputation, revenue, and relationships in . . . Read more »


Business Sutra - A very Indian approach to Management

March 2019   
Devdutt Pattanaik, Chief Belief Officer at Future Group, one of India’s largest retailers, and a physician-turned-leadership consultant, mythologist and author has taken spiritual matters to a higher plane by spinning business sutras and leadership mantras out of mythologies. . . . Read more »


NO LOGO : Taking Aim at the Brand Bullies

‘No Logo: Taking Aim at the Brand Bullies’ is a book by the Canadian author Naomi Klein. The source of marketing to youth, Klein writes is the identity crises brands suffered when the baby boomers fell off the consumer spectrum. As the baby boomers moved into old age and many passed away, brands had to find new . . . Read more »


HOW THE MIGHTY FALL : And Why Some Companies Never Give In

For those of you that have read ‘Good to Great’, and ‘Built to Last’, Collins’ previous forays into management analysis, ‘How the Mighty Fall’ tackles the flipside of most management books: what to do to ensure . . . Read more »


GETTING MORE : How You Can Negotiate to Succeed in Work and Life

Negotiation is part of every human encounter, and most of us do it badly. In this revolutionary book, leading negotiation practitioner and Professor Stuart Diamond argues that the key to "getting more" is finding the right tools for each situation, being more flexible, and better understanding the other . . . Read more »


THE BOOK OF MISTAKES : 9 SECRETS TO CREATING A SUCCESSFUL FUTURE

What if the world's most accomplished people are so successful because they avoid nine pitfalls in life that the rest of us are not aware of? In this self-help wrapped in a fiction tale, Skip Prichard, CEO and leadership speaker introduces a young man named David who with each passing day is becoming more disheartened and . . . Read more »


The Fifth Discipline

A director at MIT's Sloan School, Senge, proposes the "systems thinking'' method to help a corporation to become a "learning organization,'' one that integrates at all personnel levels indifferently related company functions (sales, product design, etc.) to "expand the ability to . . . Read more »


5 Essential Movies for every Entrepreneur

5 Essential Movies for every Entrepreneur

Great artists leave behind a work of art that transcends time and shapes their legacy. For Da Vinci, it is the Mona Lisa. For Beethoven, it is his Fifth Symphony. For Aaron Sorkin, writer . . . Read more »


Toastman : The Perfect Meal is a Touch Away

Toastman : The Perfect Meal  is  a Touch Away

Almost a year ago, Garishma Agrawal ventured out to an Italian restaurant for a get-together. She eagerly went to grab a meal, with family in tow, but was left disappointed when she found the . . . Read more »


The Innovator’s Dilemma

The Innovator’s Dilemma, written by Clayton M. Christensen, a Harvard Business School professor is perhaps one of the most well-known books about business and innovation. It was published back in 1997, when the technology landscape was much different from . . . Read more »


Measure What Matters

In the number one New York Times bestseller, Measure What Matters, legendary venture capitalist John Doerr reveals how the goal-setting system of Objectives and Key Results (OKRs) has helped tech giants from Intel to Google achieve explosive growth-and how it can help any organisation thrive. . . . Read more »


Never Eat Alone : And Other Secrets to Success, One Relationship at a Time

July 2018   
‘Never Eat Alone’ straddles that careful line between self-help and a useful playbook for one’s career. The secret, master networker Keith Ferrazzi claims, is in reaching out to other people. . . . Read more »


Start with Why

June 2018   
Why do we buy what we buy? Trained ethnographer Simon Sinek offers a simple and compelling answer in his ever-popular business bestseller on leadership, innovation and marketing, Start with . . . Read more »


The Mind of the Strategist : The Art of Japanese Business

May 2018   
Described as "Mr. Strategy" worldwide, Dr Kenichi Ohmae is regularly sought out as a public speaker and management consultant. Ohmae, according to the Financial Times of London, is "Japan's only management guru." As an author he has published over 100 books, many of which are devoted to business and socio-political . . . Read more »


The One Thing : The Surprisingly Simple Truth Behind Extraordinary Results

April 2018   
No matter how success is measured, personal or professional, only the ability to dismiss distractions and concentrate on your ONE Thing stands between you and your goals. The ONE Thing is about getting extraordinary results in every . . . Read more »


SWITCH : How to change things when change is hard

March 2018   
For any change to happen, someone has to decide something and start acting differently. It can be you, your team or even your . . . Read more »


Give and Take : A Revolutionary Approach to Success

Pay it forward—the idea to give and create value before you expect to be compensated for your work—is a central premise of modern marketing. A parallel old school classic success principle is to do more than you’re paid for—in the vocabulary of commerce, to give more than you get—and in time you’ll be paid for more than you do. . . . Read more »


Growth Hacker Marketing : A Primer on the Future of PR, Marketing and Advertising

It’s a case of mistaken identity. You may think you are a marketer, but actually you’re now a ‘growth hacker’. At least that’s the case if you want to keep your job. That marketers – whether in innovation or communication – have become or need to become ‘growth hackers’ is the central thesis of the growth hacker formerly . . . Read more »


To Sell is Human : The Surprising Truth About Moving Others

It’s something that courses through our veins. We do it for a purpose; we do it involuntarily. Every day each of us sells all kinds of stuff (thoughts, things, ideas) to others. Daniel Pink explains how in To Sell is Human A behavioural expert with a background in politics and . . . Read more »


Grit: The Power of Passion and Perseverance

In this instant New York Times bestseller, pioneering psychologist Angela Duckworth shows anyone striving to succeed—be it parents, students, educators, athletes, or business people—that the secret to outstanding achievement is not talent but a special blend of passion and perseverance she calls . . . Read more »


Matchmakers : The New Economics of Multisided Platforms

Sharing isn't new. Giving someone a ride, having a guest in your spare room, running errands for someone, helping to sell old stuff-- these are not revolutionary concepts. What is new, in the "sharing economy," is that you are not helping a friend for . . . Read more »


SHOE DOG : A Memoir by the Creator of Nike

In this candid and riveting memoir, for the first time ever, Nike founder and board chairman Phil Knight shares the inside story of the company’s early days as an intrepid start-up and its evolution into one of the world’s most iconic, game-changing, and profitable . . . Read more »


Why Some Companies Make the Leap … 
And Others Don’t
Good to Great

June 2017   
In this book the author, Jim Collins outlines a model for turning a good, average or even mediocre company into a great one. The book includes a useful model which brings all the theory . . . Read more »


Blue Ocean Strategy

May 2017   
In Blue Ocean Strategy, W. Chan Kim and Renée Mauborgne argue that tomorrow’s leading companies will succeed not by battling competitors, but by creating “blue oceans” of uncontested market space ripe for growth as opposed to competing in red . . . Read more »


Smarter Faster Better

April 2017   
Nearly all of us have wondered what makes success tick, and if it is really possible to shape and see success in our minds before it happens. From New York Times bestseller and author of ‘The Power of Habit’ Charles Duhigg comes a book that attempts to guide you in the right . . . Read more »