BRAND MANAGEMENT

Time to Listen to the Post-Pandemic Needs of a Brand

 Time to Listen to the Post-Pandemic Needs of a Brand

The effort brands can make for an establishment are infinite. A majority of the brands believe in directly jumping into the bandwagon of creating a television commercial (aired across the internet) . . . Read more »


BRAND LOVE : Can Start-ups Take up Cupid’s Role?

BRAND LOVE : Can Start-ups Take up Cupid’s Role?

JUNE 2022   
Brand love, the backbone of long-term consumer-brand relationships, is a difficult one to elicit. Defined as ‘the degree of passionate emotional attachment a satisfied consumer has for a particular . . . Read more »


Building a Stronger, Bigger Brand

Building a Stronger, Bigger Brand

JUNE 2022   
These factors shape the strategy, markets, culture, consumer behaviour, over-communication, category disruption, and the speed in which our discipline is changing, and how brands are responding to . . . Read more »


Abundance of Brands, But a Lack of Management

Abundance of Brands, But a Lack of Management

MAY 2022   
Such a (fan) following towards a brand is linked to brand love in the consumer behavior literature by many academic scholars. The early stages of getting acquainted with the brand elicit positive . . . Read more »