‘We are confident about the performance of our products’

Hiroaki Ashizawa, Director of Mitsubishi Electric India Pvt. Ltd is also heading Living Environment Air condition division in India. Founded in 1921, Mitsubishi Electric is a leading company in manufacturing and sales of electrical and electronic products. Hiroaki has handled many international markets including USA, Europe and Asia Market and has 35 years of experience in HVAC. In an interview with New Business Age, Hiraoki shared about his business in Nepali market. 

Excerpts:

Could you please highlight the reasons of your visit?

I came here for a launching ceremony of our Air conditioner products in Kathmandu. Since I am supposed to assist and support the business in Nepal, I also wanted to visit Airtech, our business partner here in Nepal. 

What are the products that you just launched?

Recently, we launched two air conditioning series namely Mr. Slim Series and CITY MULTI VRF series in Nepali market.  Mr. Slim is a series of room air conditioners for private houses and small offices while City Multi VRF Series is for commercial purpose suitable to corporate offices, banks, hospitals, hotels, shopping complexes, villas, apartments, etc. Both these series are widely accepted in global market. With these full ranges of world class products we ensure that Nepalese customers would get the best AC products.

Can you tell us the major unique features of the Mitsubishi Electric brand?

We focus on Mitsubishi Electric Quality promising the best experience in our products, services, partnership and people. Apart from premium quality, energy efficiency, usage of environment friendly green refrigerant R-410A for our product range and our service quality are key features that ensure standards matching to the lifestyle with lesser environmental impact.

How are you expanding your products in the international market?

We are one of the leading air conditioner companies in global market including South East Asia. We are now growing rapidly mainly in the countries like India, Nepal, Pakistan and Bangladesh. We are already market leaders in our inverter segment in USA, UK, Spain, etc. We also enjoy leadership status in many Asian countries including Thailand and Myanmar.

How do you see the prospects of your business in Nepal?

We launched our products in Nepal nearly a year back. With these best products, we are aiming to be the market leader by the year 2015. Seeing the price competition, I believe Nepal is one of the hardest markets in South Asia. It seems very tough but still we are ready to fight and grab the market. We are confident about the performance of our products and I am sure the valued customers in Nepal would pay some premium for our quality products.

How can Nepal get benefit from these products?

We sell DC inverter type Air Conditioners with after sales services in Nepali market. As DC inverter type Air Conditioner is energy saving product, it could be beneficial for reduction of energy consumption ensuring the lower operating cost. 

What is your further plan regarding your business in Nepal?

We are planning to launch the Hot Water Generating system- a highly efficient and eco friendly product especially suited for hotel business in Nepal.