November 10: Shree New Everest Distillery will soon come into operation in Kohalpur, Banke district of Lumbini province with an investment of Rs 300 million. The distillery will produce liquor under a South Korean brand and technology in Nepal.  Three businessmen have collaborated to produce liquor under the South Korean brand Soju.

The industry has been established in a joint partnership of a Nepali businessman, a non-resident Nepali businessman, and a Korean investor. The initiative was taken by Binod Kunwar, former president of the Non-Resident Nepali Association South Korea, and a group of Korean partners, including Rabindra Man Shrestha, a Nepali investor, and businessman who has gained work experience in companies such as Surya Nepal, Gorkha Brewery and Dish Home.

Nepali investor and businessman Rabindra Man Shrestha informed that the industry is preparing to start its production within a month.

He said that the construction of the factory and other works is in the final stage. Shrestha claimed claims that 100 people will get direct employment after the operation of the industry.

Soju is one of the most popular soft drink companies in South Korea. 

Stating that the popularity of Soju is gradually increasing in Nepal, Shrestha said that he and his team aims to reduce the import of Soju with Nepali production. He said that the distillery will produce Soju of international standard and sell it at reasonable price to Nepali customers.