Book Review

The Four Workarounds

The Four Workarounds

June 2023   
This article explores the concept of workarounds as effective problem-solving strategies used by scrappy organizations. It presents four types of workarounds: piggyback, loophole, roundabout, and . . . Read more »

THE BRAND GAP - Marty Neumeier

THE BRAND GAP - Marty Neumeier

MAY 2023   
This passage emphasizes the concept of a brand as an intangible feeling people have towards a business. It highlights the Brand Gap, which refers to the difference between the company's perception of . . . Read more »

The Inevitable

July 2017   
Intelligent robots replacing human workers. Billboard advertisements that adapt in real time, targeting their onlookers. The disappearance of jobs, ownership and privacy. The emergence of ubiquitous surveillance. Virtual . . . Read more »

Buyology : Truth and Lies About Why We Buy

March 2017   
With the obvious pun in the title, Martin Lindstom’s study on our buying habits, ‘Buyology: Truth and Lies About Why We Buy’, sets out to reweigh and reexamine the pulling power that products have on us and why we buy . . . Read more »

Lean in for Graduates

In 2013 47 year old Sheryl Sandberg the COO of Facebook published ‘Lean In: Women, Work, and the Will to Lead’ which went on to become a best seller, selling more than a million copies. The book marked her as an author and earned her recognition not just as a technology . . . Read more »

Business Remarkable

Bestselling books on business usually have something remarkable about them. And when the subject of the book itself is to draw attention to the remarkable then it has to be something . . . Read more »

How Smart Leaders Guide Teams to Great Results

The authors of this book point out that while every employee is different, many leaders use a one-size-fits-all approach to leading. Aside from failing to maximise each employee's potential, this approach leads to . . . Read more »

Zero to One: Notes on Startups, or How to Build the Future

The great secret of our time is that there are still uncharted frontiers to explore and new inventions to create. In Zero to One , legendary entrepreneur and investor Peter Thiel shows how we can find singular ways to create those new things. . . . Read more »

Freakonomics: A Rogue Economist Explores the Hidden Side of Everything

This is the kind of book on economics that you won’t put down. In it self-styled rogue economist Steven D. Levitt and award winning author and American journalist Stephen J. Dubner show how the nature of economics in the modern world works . . . Read more »

Legacy : Letters from Eminent Parents to their Daughters

 Legacy : Letters from Eminent Parents to their Daughters

Menon’s idea of compiling the well crafted letters into a book is certainly a refreshing . . . Read more »

Calming Children in Times of Crisis

June 2015   
The April 25 7.9 magnitude earthquake and its aftershocks have badly bruised the body and spirit of Nepal. Over 8000 lives have been lost, according to official estimates. The number of disappearances is unknown but frightening. One has no idea of what lies under the debris of nearly 800,000 destroyed and damaged . . . Read more »