November 24: Sunsilk has announced the winners of Sunsilk Dashain Vibes 2, which was launched during the festive season of Dashain 2021.
Sumitra Maurati, Prinsika Shrestha and Sanisha Bhattarai were declared as the winners of the contest during the grand finale held at Hotel Radisson on November 23. Each of the winners bagged a purse of Rs 100,000 .
According to a statement issued by the company, the girls will now be leading the #SunsilkGangofGirls along with brand ambassadors Princy and Prisma for a year along with an opportunity of being featured in Sunsilk packs next year.
The campaign garnered over 66M views in TikTok and over 100M views through all digital platforms, added the statement.
According to the Managing Director of Unilever Nepal, Amlan Mukherjee, the company wants its brands along with its consumers to be associated with local festivals and culture.
“Sunsilk Dashain Vibes and Sunsilk Gang of Girls activation are among such efforts,” said Mukherjee, adding,
“We are proud to introduce the Sunsilk Gang of Girls who are the winners of Sunsilk Dashain Vibes contest launched during Dashain 2021 and it was an unprecedented success. Sunsilk believes that girls thrive when they explore possibilities, and we gave them the opportunity to showcase their beautiful hair and feature in the bottles of brand.”