‘Realme becomes Europe’s Breakthrough Smartphone Brand’

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‘Realme becomes Europe’s Breakthrough Smartphone Brand’

May 10: Realme, a global emerging consumer technology, shipped 12.8 million smartphones globally in the first quarter of 2021, the company said citing data from Counterpoint Research.

The brand claims to have maintained its position as one of the top five players in 13 countries worldwide. The company said in a statement that it was among the top four vendors in three European countries in terms of number of shipments in accordance to the Q1 2021 Canalys global smartphone shipments report.

Since expanding into the European market in 2019, realme said it has rapidly emerged to become the fastest growing smartphone brand in the region with 183 percent YoY growth in Q1 2021. The company is ranked by Canalys as fourth in both the Czech Republic and Greece by shipment, with Q1 annual growth rates of 4104 percent and 477 percent, respectively. Realme is also fourth in Slovenia and retains its strong growth momentum in Russia as the fifth biggest player, growing 682 percent YoY.

In Southeast Asia, realme regained its top spot in the Philippines with a 23 percent market share and a 95 percent annual YoY growth, the statement added. Meanwhile, in India, the company consolidated its overall fifth position with a 12 percent market share.

According to Canalys’ Q1 2021 global shipments report, realme is ranked as one of the top five smartphone brands by shipment in the following 13 countries: India, Indonesia, Bangladesh, Cambodia, Thailand, Malaysia, Philippines, Russia, Egypt, Israel, Czech Republic, Greece and Slovenia.











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