November 25: Darax, one of the leading online marketplaces of Nepal, has claimed to have broken all previous 11.11 records despite COVID-19 pandemic.
Daraz 11.11, which the company says is the biggest online sale day in the country, is a 24-hour online shopping campaign organized annually across all Alibaba markets on November 11.
Within the first hour of the campaign launch, Daraz said it registered sales worth Rs 2.52 crores, a 60 percent increase from last year’s first hour. In addition, Daraz reported 520,000 users during the entire one day campaign.
The campaign also reported significantly higher numbers in online pre-payment via wallet and bank card taking up 45 percent of the total sales, Daraz said in a statement after the event.
“Overall, 7000+ sellers participated in 11.11, selling to 27 different cities across the country, exceeding sales numbers significantly compared to last year’s 11.11. Amongst the notable highlights of the campaign were the Poco C1 and M2 selling out within the first hour of campaign launch,” the statement said.
As the markets remain down due to the pandemic, 11.11. proved to be a boon of success for many businesses, especially small and medium sized enterprises (SME), says the statement.
“In fact, 23% of total orders during 11.11 were generated by SMEs who went online during the pandemic facilitated by Daraz’s Sahayatri stimulus package.”