Nepal Wins Best Print Promotion In TTF2013

Nepal Tourism Board (NTB) has bagged the ‘Best Print Promotion’ award in Travel and Tourism Fair (TTF) 2013 at  Ahmedabad, India. According to a press statement from NTB, the award was attributed to the excellent combination of content and substance of the Nepali stall in the Fair. NTB participated in the fair in Ahmedabad, Gujurat from 16-18 August 2013 with the aim of increasing awareness and educating Indian travellers on Nepal's tourism products and offerings targeting upcoming season of Dashara and Puja Holidays in Gujurat.

 

The three day fair attracted more than 20000 visitors. 100 stalls featuring a dozen Indian states along with destination countries Nepal, Thailand and Malaysia were present the fair. Commemorating this year as Mount Everest Diamond Jubilee Celebrations, Nepal was marketed as an ultimate adventure destination. According to the statement, Indian adventure enthusiasts are seen exploring various adventure travel options in recent days. 

 

NTB and the participating company from Nepal like Yeti Airlines Domestic, Monterosa Treks and Expedition, Nepal Holiday Maker Tours and Travel and Fishtail Tours and Travels among others engaged in both B2B and B2C promotion during the fair.Pilgrimage, Leisure, Soft Adventure Activities and Muktinath pilgrimage tour drew special attractions.

 

India is the most significant market for the Nepalese tourism industry with approximately 1/3rd total market share. In 2012, Nepal received 165,815 tourists from India by air which is 20.6 per cent increase as compared to 2011. In the period of Jan-July 2013 itself, Nepal received 89,500 tourists from India.