May 7:   Allied Blenders and Distillers has started the sale of its deluxe brand ‘Officers’ Choice” Blue Whisky in the Nepali market.

The production of ‘Officers; Choice Blue whisky’ was done in 2011. According to Deepak Roy, Vice-chairman of the company, it has produced 8 million cases within a short period of five years.

The company informed that the new product is being sold in 26 countries of the world such as UAE, Oman, Qatar, Bahrain, Nigeria, Tanzania, Malaysia, Singapore, Chile, Haiti, USA, etc.

After the success of the product in the global market, the company has introduced it in Nepali market, said Roy.

 “The specialty of the brand is to introduce new products continuously and enter in the market in a unique way”, said Roy.

The company claims that it is a top selling whisky brand and second top selling liquor in the world. The company said the new product is produced in India with selected grains.

The company believes that there are many similarities between Nepali and Indian customers, which help in gaining popularity in the Nepali market in a very short time.