Tech Talk October 2014

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Panasonic Mobile Phones in the Market
Allied Trade Link International Pvt Ltd has launched a range of Panasonic mobile phones in the market. The launching event was held on 22th September 2014 at Hyatt Regency hotel, where representatives from Japan unveiled a range of 11 models of smart phones and bar phones. Speaking at the event, the managing director of Allied Trade Link Manish Rajbhandari said, "Japanese technology is associated with trust, durability and impeccable electronics guarantee. Allied Trade Link International shall ensure that Panasonic will capture enthusiastic consumers with competitive technology and prices". The newly launched models of Panasonic mobile phones are EZ180, EZ240, GD21, GD31, GD25C, T31, ELUGA U and ELUGA A among others.  
 
Colors Introduces X21 and X26 Wave Smartphones
Colors Mobile has launched X21 and X26 Wave smartphones in the market. Both the phones support dual SIM and run on the Android 4.4 Kitkat platform. X26 Wave comes with a 4 inch TP Capacitive WVGA LCD screen with 480x800 resolution. Its imaging devices include a 2 MP rear camera with flash and a 0.3 front camera. Other features of X26 include 512 MB ROM, 256 MB RAM and a 1200 mAh battery. Similarly, X21 Wave comes with a 3.5 inch HVGA screen, a 3 MP rear camera and a 0.3 MP front camera. It comes with 2 GB ROM, 256 MB RAM and is powered by a 1200 mAh battery. X26 Wave is priced at just Rs 6,495 and X21 Wave is priced at Rs 5,795.    
 
Karbonn Mobiles’ Festive Offer
Karbonn Mobiles has come up with a scheme titled ‘Karbonn Mobile Le Hanyo Chakka, Dui Barsa Warranty Pakka’ for this Dashain and Tihar. The scheme offers six different gifts to the customers purchasing Karbonn phones. With this scheme, customers purchasing any Karbonn bar phone will receive two years warranty on the product along with two-time free mobile phone servicing.  Customers will also receive a scratch card and cash discount up to Rs 10000 which will be provided on the spot during the purchase. In addition, one 8 GB memory card is also offered free. Beside all the free gifts, a lucky draw will also be held from all the coupons of the Karbonn mobile phone purchases made from the company. The lucky draw will provide one lucky winner with a chance to visit Goa.
 
Users Frustrated by Apple iOS Update
Apple iPhone and iPad users have taken to social media to express their frustration over installing the company's latest software update. Many have resorted to deleting photos, videos and other files in order to free up space for the new version of Apple's mobile operating system, iOS 8, which requires up to 5.8 GB of storage. Apple has also removed apps for its new health software because of a bug. One expert said Apple's updates were often prone to ‘teething problems’.
 
Some vexed Apple users took to Twitter to express their annoyance, at one point causing the subject to be trending above the Scottish referendum. David Roberts tweeted: "This update would be great... If you didn't have to delete half of the stuff on your phone just to install it." Daniel Zennon took a more humorous approach, tweeting: "So Apple put the U2 album on everybody's phone and then tell them they don't have enough space for the iOS8 upgrade". This is not the first time Apple users have had trouble with iOS updates. In 2012, the iOS6 update caused some users to lose their apps, and others lost photos and messages when updating to iOS7. (Agency)
 
200Facebook to Introduce New Advertising Platform: Report
Facebook Inc is set to unveil a new advertising platform to improve effectiveness of online ads, the Wall Street Journal reported on 22nd September, citing people with knowledge of the matter. The product is a redesigned version of Atlas Advertiser Suite, an ad management and measurement platform that Facebook bought from Microsoft Corp last year. It is expected to help marketers target Facebook users more effectively by measuring which users have seen, interacted or acted upon ads that appear on Facebook's services and on third-party websites and apps. 
 
The product will also provide a tool for marketers to buy ads to target Facebook users across the Web. Microsoft took on Atlas with its $6.3 billion acquisition of digital ad agency aQuantive in 2007. Unable to make it work for its own purposes, Microsoft wrote off $6.2 billion of the aQuantive deal's value in 2012. The world's No 1 Internet social network, which lags behind market leader Google Inc in US market for online display ads, did not reveal how much it paid for the technology. (Agency)

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