Nestle, the Swiss multinational company, has been selling its confectionary and food items in India since 1961. It also owns a 70 percent market share in the popular packet noodles with its brand . . . Read more »
In order to benefit from research, individuals or institutions must be honest with the researcher in the same way as with a doctor or a . . . Read more »
Marketing strategies in general are meant to achieve the bottom line in the framework of the ‘8 Ps’ that are- Product, Process, Packaging, Price, Promotion, Placement, People and Physical . . . Read more »
