--By Upashana Neupane  and Om Prakash Khanal

 

Trishakti Cement was introduced in the market with an aim to address the increasing demand forquality cement in the country. Narayani Cement Industry Pvt Ltd introduced the cement in the market under the motto “Extraordinary Strength & Secured Future” in the year 2060 B.S. The company is promoted by Chachan group, a group of industrialists with more than 40 years of experience in the cement sector. 

 

The Chachan group has been an authorized dealer of a popular cement brand ‘Satna’, manufactured by the Birla Group, India, for 60 years. The group introduced Trishakti in the Nepali market utilizing the technical and practical knowledge they gained while doing business with the Birlas and their own business experience of more than a half-decade in the cement industry.

 

‘Trishakti’ which literally means ‘power of three’ is named after three Hindu gods; Brahma, Bishnu and Maheshwor that represent power. Trishakti thus, symbolizes the strong/powerful base the cement will provide to the infrastructure constructed. Trishakti Cement is available in the market in two different quality: Trishakti Cement Premium OPC and Trishakti Cement Super PPC. 

 

The quality standards of these cements are top notch produced using modernized chemical laboratory and expert chemist that have helped the company to establish a quality management system and achieve ISO 9001:2000 & NS (Nepal Standard) – 385 in a very short period of time.

 

 

Narayani Cement Industry which is characterized by highly innovative, modern and fully computerized plant, initially had capacity to produce 350 Metric Ton (MT) of cement. Later in 2066 and 2069 upgraded its capacity and presently the industry produces 1050 MT of cement every day.

 

The cement targets to address the growing demand in the least developed country like Nepal, which needs huge amount of cement for constructing various infrastructure projects like hydropower, housing, civil construction among others.

 

Trishakti cement provides quality at affordable price and this has established it in the market in a short period of time. “We never compromise in quality”, says Satish Chachan, Director of the Chachan Group, “Thus, it never became very much difficult for us to get established and recognized in the market.” Chachan says that they don’t manipulate customers by committing and telling false things in advertising. “We have always showed them what is true”, he claims. He shares that ‘Quality Cement in affordable price’ has always been their concern.

 

Being a leading Cement Brand for a decade, Chachan shares that Trishakti Cement is not competing with anyone, rather others are competing with it. The group has plans to establish new cement factory and is planning to start soon clinker production too.

 

Sharing that the company has plans to export the product soon to India in the near future, he says, “We might face competition there in Indian market.”

 

According to Chachan, Trishakti Cement fulfills 20 % of cement demand of the country and the company has annual turnover of Rs 2 billion.