September 26: The Bajaj Pulsar Everest Premier League (EPL), one of the biggest sporting events of Nepal, has kicked off in the capital from Saturday, September 25.

Ncell, one of the partners of the league, says it believes in investing in sporting events to promote fresh talents.

“With LIVE events like EPL, it provides Ncell with a unique opportunity to connect with our customers directly. We will be leveraging our collaboration as ‘Connected By’ partner contributing towards development of domestic cricket,” the telecom giant said in a statement.

The statement further says that Ncell hopes to re-establish the passion that people have for outdoors with its widest 4G network coverage.

“In the backdrop of the persisting situation, where many people have been isolated, Ncell aspires to connect with our customers digitally,” the statement further said adding, “Cricket fans can watch the EPL online.  While we aspire to reach out to our customers and audiences, EPL brings much needed respite to the masses at home and watch LIVE matches digitally. It is in that aspect that we have an edge.”

The vision of EPL is to create a platform to tap the endless cricketing talent in this country, and to create bridge where domestic talents can meet international talents, Ncell said. The event that began in 2016, has now become one of the biggest cricket leagues in the world and is ready to be broadcast in over 155 countries worldwide, reaching up to 450 million people, added the statment.

Given the passion cricket ignites, the viewership it attracts, Ncell said it hopes to use EPL to directly engage with consumers, encouraging them to share their experiences.

EPL has caught global attention with the participation of Pakistani cricket legend, Shahid Afridi, who is also all set to play this year.

“I have heard Nepal has beauty like no other. I look forward to playing in the Bajaj Pulsar EPL this edition,” the statement quoted Afridi as saying.