July 4: Dabur Nepal has launched its new product ‘Real Immuno Mango+’ juice.
Issuing a statement on Sunday, Dabur Nepal said that the newly launched juice is Nepal’s first fortified juice.
It is the tasty and popular Mango juice fortified with the ‘Power of 5’ i.e. 5 proven immunity boosting ingredients - Honey, Tulsi, Ashwagandha, Vitamin C and Zinc, according to the statement. Dabur Nepal, in its statement, also said that Real Immuno Mango + is a perfect blend of both health and taste.
“In a move to widen consumer offerings, Dabur Nepal, the market leader in fruit juice category in the country has been always striving to delight the consumers through relevant product innovation,” the statement quoted H. S. Bedi, Business Head of Dabur Nepal, as saying.
Real Immuno Mango+ was developed post intensive market research amongst the target group to understand the immunity needs of their family, according to the statement.
“The concept of Real Immuno Mango+ was appreciated by the consumers as they found it highly relevant during this COVID-19 situation” the statement quoted Abhaya Pd. Gorkhalee, Head of Marketing at Dabur Nepal, as saying. “The consumers have also rated Real Immuno Mango+ juice highest in all 5 sensorial parameters in blind test conducted during the product development.”
This high quality Fortified Mango juice is priced at Rs 30 for single serve 180ml and Rs 250 for 1 Ltr pack, according to the statement.