November 22: Chinese smartphone brand Xiaomi announced that it has yet again become the number one smartphone brand in Nepal, as per the latest Worldwide Quarterly Mobile Phone Tracker Report (Q3 2020) of the leading market research firm, IDC.

This is the second time that the brand has climbed to the number one position after becoming the market leader in smartphones for Nepal in Q1 2020, says a statement issued by the company. 

Currently holding a market share of 34.1% based on unit shipment, the brand has bagged the top position in Nepal for the smartphone category riding on the successful launch of a series of smartphones across Mi and Redmi, the statement added. 

Sourabh Kothari, country general manager of Xiaomi for Nepal, said, “We are ecstatic to be the #1 smartphone brand in Nepal again as per IDC report for Q3 2020. We are humbled by the love and support that we have received from our Mi Fans and it has helped us come closer to our mission of providing innovation for all. We shall continue to work towards our commitment of gaining our users’ sustained trust and appreciation through constant innovation across our products, business model and infrastructure.”

According to the company, the brand witnessed significant growth in the market with the launch of a series of great smartphones offering top of the line specifications at multiple price points starting from Redmi 9A, Redmi 9C, Redmi 9, Redmi Note 9, Redmi Note 9 Pro and Redmi Note 9 Pro Max.

Xiaomi said it has been working with its online selling partners Daraz.com and Sastodeal in Nepal contributing massively to the brand’s wide reach in the country.

“The offline expansion added to the overall growth with Xiaomi setting up more than 1600+ offline partner stores with 350+ Mi Preferred Partner stores across the country, strengthening their presence in Nepal. The company currently holds a strong distribution network across locations. They have also fortified their position in the market with robust after sales service through exclusive authorized service centers as well a dedicated service warehouse to fulfill customer requirements in Nepal,” the statement added.