August 4: Raj Brewery has entered into an exclusive partnership with Belgium-based Anheuser-Busch InBev, a world’s leading brewer, to produce and bottle some of the best-known beer brands in Nepal.
Raj Brewery said it has been producing Germany’s iconic brand Warsteiner Premium German Beer since 2018 in Nepal. Now, the region will soon be able to enjoy some of AB InBev’s iconic brands like Budweiser, Budweiser Magnum, Foster’s Gold, and Foster’s lager brewed locally and Corona Extra, Leffe, Hoegaarden and Stella Artois imported from AB InBev’s state-of-the-art breweries worldwide, according to a statement issued by the company.
Raj Brewery is a subsidiary of Jawalakhel Group of Industries which has been selling brands such as Ruslan, Golden Oak and Blue Diamond in Nepal.
AB InBev, with its global headquarters in Leuven, Belgium, has a presence in nearly 50 countries and offers a diverse portfolio of over 500 iconic brands.
Budweiser, from the brewer’s portfolio, has been named as the world’s most valuable beer brand, followed by Bud Light, Harbin, Corona Extra and Brahma, according to a ranking released by Brand Finance, an independent business valuation company.