August 4: Somersby Apple Cider has appointed Nepal’s musical sensation Sushant KC as its brand ambassador. Somersby said in a statement that it has signed a contract with the singer for one year starting August 2019.
“We expect that this association to complement both the company and the signer,” said Baibhav Sharma, marketing director of Gorkha Brewery that produces Somersby.
KC said being associated with the brand is an opportunity for him to link with the youth of the country and their refreshing and exhilarating vibes.
“I expect to have an exciting journey with Somersby. I hope I can stand for everything that defines the attributes of the brand, Somersby,” said KC
Meanwhile, Somersby said it has come up with a new theme “Somerfun with Friends! That’s Wonderful” effective from August 2019 to mark the International Friendship Month.
Somersby’s friendship month campaign will be activated in more than 500 outlets all over Nepal.
Sushant will be doing a musical tour in Dharan, Butwal, Kathmandu, Pokhara and Narayanghat during this period.