God, Belief And Brands

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In most cases, there is nothing significantly different from one product to another. It is the belief in the brand created by marketers, mainly through advertising, that makes people actually feel the difference.

 

Have you seen God? This is a question I have faced many times in life. As a theist, I find it difficult to answer this because I haven’t seen God. But not seeing God or rather not being able to see Him hasn’t changed my belief in Him. My inability to see God can be attributed to many reasons. Perhaps God hasn’t endowed me with senses (vision, in particular) strong enough to see Him. Perhaps God doesn’t exist in the form and shape that my senses are attuned to. Humans have the instinct to anthropomorphise objects. Everything has to be human like. We look for faces in the clouds and in cars. In marketing, we attribute human-like characteristics to products. But, God doesn’t necessarily have to be a carbon based organism governed by the laws of the cosmos.
As for science, it has a concrete theory neither about the origins of mankind and the universe, nor about the brain which builds such theories. So, for science to come to a conclusion about God would be a bit too premature. Science, especially narrow science, rejects what it doesn’t know and ignores what it doesn’t understand. For centuries, science chose to ignore the issue of emotions. And science continues to ignore the phenomenon of consciousness (i.e. awareness in the most basic sense ) because neither can it fully understand this phenomenon , nor can it explain how it works inside the brain. For the time being, let science be science and God be God. At the very core, both science and God function as one, because both seek the same purpose - survival and well-being of mankind.
For a layman like me, the questions such as the evidence of God’s existence and whether God created this universe and the species or they evolved are not worth pursuing. Even if the issue of Creation vs. Evolution is ultimately resolved, it will not be the end of God or Science. Both will continue playing significant roles in our lives as long as we continue being an existence made of mind and matter. So, instead of the big questions, what I prefer to be asked is whether I believe in God or not? To that, my answer will always be a resounding YES. I do believe that God does exist.
Belief, in itself, is nothing less than a miracle. Belief is healing, not only psychologically but also physically. Belief in God gives us the strength to follow a moral path. Belief is empowering. Belief is comforting. In times of crisis, belief in God has helped many, including me, maintain sanity in life.And my belief is not only limited to God; it extends to scientists and even brands, whose cause I champion. If I did not believe in scientists who said that Earth will not collide with other planets soon, at least not during my lifetime,
 

 then I would have ceased to exist long ago as a result of anxiety disorder. In fact, most of the scientific truths are simply beliefs for the vast majority of people.
For most of us, the existence of atoms, quarks or strings are beliefs and not scientific truths because by definition we ought to have observed them empirically in order to account them as scientific truths. But common sense dictates that it is best to leave science to scientists, even if they come up with a new theory every now and then.
Let me clarify that this discussion is neither about God nor about science, and it is certainly not against the non-believers. They are as much right in their (dis-) belief as I am in my belief. This article is mainly about belief because this is what makes a brand out of a product. In most cases, there is nothing significantly different from one product to another. It is the belief in the brand created by marketers, mainly through advertising, that makes people actually feel the difference.Medical science presents a classic example of the power of belief -- the placebo effect, where patients get better by ingesting a sugar pill, while they believe (falsely) that they are getting medicine. This is what some scientists call the belief effect. In one study, a psychology professor at the University of Connecticut found that ‘eighty percent of the effect of antidepressants, as measured in clinical trials, could be attributed to the placebo effect.’ This is the power of belief.
 

 

 

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