Category: Brand Talk
Proudly ‘Made In Nepal’
If Swiss watches can be world famous for their quality and lineage, why can’t Nepali products be?
Replica Of Brands
There are many such replicas of brands available which people tend to purchase knowingly or unknowingly as the original one.
Media Brands
Responsible journalism, swift accurate news, sensible brand positioning, celebrity presenters and popular programmes contribute to building brands.
Brand Talk December 2012
The speed, glamour, thrilling entertainment quotient and superstar drivers are key associations for F1.
Brand Talk November 2012
Kentucky Fried Chicken (KFC) is the world’s largest chain of fried chicken fast food restaurants. Headquartered in Kentucky, USA, this popular brand has its presence in over 17,000 locations worldwide including Nepal.
Luxury Brands
In this world of commercialization, luxury is more of an affluence or prestige factor than anything else.
Brand Wars
Companies try to prove their superiority over their rivals and to outsmart them which sometimes turn into brand wars.
Movie Sequels
After Spider-Man, Spider-Man 2 and Spider-Man 3, the latest release in the sequel is “The Amazing Spider-Man”. This shows the craze and fan following of movie sequels among the audiences. They are not just one off movies but legends in terms of their respective successes. Filmmakers are comfortable making sequels since such movies garner higher box office returns on an average and are less risky financially.
Brand Loyalty
Over time, companies have used smart strategies to retain and build brand loyalties.The presence of various multinational brands to choose from has made brand loyalists consume their favourite brands.
Brand Endorsement
Nepal has recently seen a growing trend of companies appointing brand ambassadors for the promotion of products and to enhance their brand image. Though the use of celebrities and popular personalities for brand endorsement has been around globally, the trend has picked up only recently in Nepal.
