The rise of the middle and upper middle class and the growing income this sector of the society enjoys definitely have increased consumeriism. In the Nepali context, not only these factors have been contributing to the growing level of consumption of both FMCGs (Fast Moving Consumer Goods) and durables.
I find New Business Age magazine loaded with relevant content. I believe that the reading habit of today’s youth is oriented towards byte sized articles. Additionally, articles could be more attractive and easier to comprehend with the use of graphics.
I think New Business Age should be one of its kind business magazines in Nepal. Articles are so informative and bring this small nation in sync with the rest of the world. I always thought Nepal is one of the most neglected parts of the world. Happy for my distant Maithil relatives in Nepal.
The Look of the New Business Age magazines is very good. What a roundup of advertisers! However the copy editing needs tightening. Copy in some stories seems translated from local news, or written by a person who’s thinking in another language and contains some base errors.
Insurance, anywhere is considered a profitable business. However it is not the case of Nepal. According to the cover story of February 2013 issue of New Business Age, the aviation insurance in Nepal is collecting impressive premiums but failing to register similar profit.