May 20: United Breweries Limited, one of the leading beer companies in Asia, in association with Yeti Brewery, announced the launch of its flagship brands, Kingfisher Premium and Kingfisher Strong, in Kathmandu on May 18, Friday. United Breweries Limited is a joint venture with the global beer leader Heineken NV.
United Breweries’ foray into the Nepali market is part of its plan to bring "the good times" to the consumers in Nepal, and accelerating the brand’s growth and market share across new territories, the company said in a statement.
According to the company, Kingfisher Strong is brewed from the finest malted barley and hops. The company claimed that its ever increasing consumer demand is further proof of its widely acclaimed unique taste and quality.
Commenting on the launch, Managing Director of United Breweries Limited, Shekhar Ramamurthy, said, “Kingfisher is a universally recognised iconic brand which reflects the spirit of The Good Times. The launch of Kingfisher Premium and Kingfisher Strong in Nepal is a key milestone for United Breweries’ plans and we are excited on our partnership with Yeti Breweries. We look forward to a fruitful association and hope to create the excitement of our ‘Good Times’ experience to Nepal in the years to come."
Speaking on the occasion, Sanjeev Saraff, managing director of Yeti Brewery, said, “Launching of the iconic Kingfisher Brand in Nepal is a very important milestone for Yeti Brewery. Kingfisher is one of the most popular beer brands in South Asia, and it is a proud moment for us to be able to introduce this brand in Nepal. The beer market in Nepal is witnessing a strong growth and it is the opportune time for us to launch a highly reputed brand like Kingfisher in partnership with United Breweries Limited. Kingfisher is synonymous with ‘Good Times’ and that is exactly what consumers in Nepal will experience with this brand.”
Kingfisher Premium and Strong will be present across all retail outlets in Nepal. Kingfisher Premium of 650 ml bottle is priced at Rs 275 while, the 500 ml can is priced at Rs 210. Kingfisher Strong of 650 ml bottle is priced at Rs 235 and 500 ml can costs Rs 180.
