April 19: Digiclip Tech Solutions, a video platform company based in Chennai, India launched what it says is the world’s first video review portal, ReviewClip, in Kathmandu on April 18. The company says that the new product would help the business houses and brands looking for new ways to increase their digital presence as part of their promotional strategies.

“In today’s fast paced world, it is much more efficient for someone to click on a video link than it is for them to read a page of text. People want fast and easy information, and online video allows them to have that,” reads a statement issued by the company.

The product was unveiled by Dr Ajay Kumar, deputy chief of mission at the Embassy of India, Kathmandu.

Dr Kumar also presented the “early adopter” certificates to Hotel Buddy, Everest Holiday Inn Hotel, Mitho Restaurant and Hity Café who were the first few customers to embrace the technology.

Kannan Sankaran, founder and CEO of the company, said, “In the current technological turf, digital presence of brands is necessary to attain a global outreach and our mission is to give companies and brands a wider visibility, boost their company’s image through video reviews and connect them with prospective customers. The technological transition from view to play allows for a much greater and broader brand visibility, hence establishing a professional yet personal emotional connection with the customers. The platform helps in achieving better outreach through the talk of the customers, thus enabling would-be customers to relate to the brand. Sometimes it is better to make the PUBLIC do the talking.”

The Reviewclip Portal www.thereviewclip.com is designed to provide the clients with highly personalized, interactive service on the web, giving wider reach by connecting customers with the business. The portal shall have devoted pages for brands and businesses showcasing all their video reviews with star ratings and provides information about the company.

Users can view, like, share and comment on the video reviews. It also allows the general public to submit video reviews for any brands and businesses through the portal.